It truly embraces our mission of bringing the most function-rich and innovative technological solutions to users, regardless of their technical ability or budget," said Avishai Avrahami, Wix's CEO, Co-Founder and Chairman. "Appixia is the perfect addition to the Wix platform. Wix is continuously expanding its platform, and Appixia's capabilities in the native apps sphere will help drive Wix's mobile offering even further. Wix users are creating over 30,000 new mobile sites every day, making it one of the fastest growing mobile site builders in the world. In October 2013, Wix launched an innovative mobile adaptive solution, and at year's end, more than 1.6 million mobile websites had been created on the Wix platform.
Appixia's technology adds another layer to the Wix product suite and perfectly complements the company's philosophy and offering.Īppixia's platform allows users to build and launch feature-rich native mCommerce apps on iOS and Android, enabling them to capitalize on features such as push notifications, barcode scanning, location-based services (GPS), credit card scanning and much more. Wix's comprehensive cloud-based platform provides user-friendly solutions for all of a business's online needs – website creation, eCommerce capabilities, business management tools, third party app integration, mobile solutions and much more. Appixia lets every retailer profit from the benefits of having a native mobile app by making a complex and costly development process accessible and affordable. There is a natural correlation between the two companies as both provide code-free solutions empowering small businesses, entrepreneurs and individuals to build their online presence. This acquisition supports the company's plans to continue strengthening its technological advantage and the depth of its product offering. (Nasdaq:WIX), a leading global web development platform, announced today its acquisition of Appixia, a platform for building native mCommerce apps. TEL AVIV, Israel, Ma(GLOBE NEWSWIRE) - Wix.com Ltd.
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